Friday, 23 October 2009

SW & SC Evaluation of Pitch



We thought that the pitch was very successful as we thought our ideas were thoroughly thought through and well presented to our class. The presentation helped to demonstrate and explain our narratives that are going to be going on in the music video. We told our class about the 3 narratives that are going to be present in our video. Also, I thought that it was helpful to give our class visuals of the band and the girl used in the music video by showing actual images of them.

Showing the moodboard that we had collaborated of our ideas together then explaining the different techniques that we had picked up from completely our research and showing the class of the types of costumes and props that we are going to use and to visualise them. Also using images with specific lighting techniques that we were interested in helped our class to understand to look that we are trying to achieve.

The video's that we analysed technically and as a product analysis, helped us to explain where we got our inspiration from and the ideas that we have and are trying to recreate for intertextual purposes. The technical analysis really helped explain the certain shots that we are trying to achieve in our music video, especially in the Air Traffic 'Shooting Star' video where the band are performing in an empty room all performing to each other. This is a layout that we want to pursue in our garage scene to suggest togetherness and a close relationship between them.

The powerpoint also helped to explain the ideas that we had from carrying out the audience research. Our main achievement from the carrying out this research focus group, was the ideas that we had for our digipak and it was really great to explain how the focus group helped us achieve this idea for the cover art. We wanted to entwine an image from our music video with the cover art and having the discussion in the audience research allowed us to achieve this.

The powerpoint presentation also helped us to show visually the locations that we are using for our music video and the props that we are using.

Preparing and performing the pitch to our class allowed us to become more detailed and to make more fixed decisions about what we propose to do in our music video and helped us realise the best ways to promote our band in the best way. We found that the deconstruction of current videos was the best way to plan ideas and gain inspiration from because it helped us realise what is successful in the current industry.

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