WHAT WE DID AND WHY
* We held a focus group to help us to gain ideas for our music video, advertisement and digipak.
* We asked people how they think music videos of the indie rock genre are presented, and how the band members are portrayed.
* We held a focus group as we believed the intimacy of it would make people feel comfortable, and therefore make them more expressive with ideas
THE RESULTS
* Dress sense should be 'indie style' i.e. chequered shirts, skinny jeans
* Black and white was an effect that many people felt would be effective + fit into the genre
* For the digipak and advertisement again everyone said black and white would be effective
* Also many agreed to keep it simple and stylish
How did audience research inform rough cut/draft development?
WHAT WE DID
* Screened our music video to our media class
* We had edited it up to a point where we had all our main ideas, colour schemes and editing styles completed.
* From the screening we received positive and negative feedback
THE RESULTS
* not enough close up shots of the mysterious girl
- audience not having a connection with her
- consequently not understanding the strength of the love initially felt when noticing each other in the hotel scene.
* We then re-shoot some close-up footage of the beautiful girl and inserted it into our music video.
* The fact that there were 3 narratives running through our music video was criticised for being confusing
- narrative 1, band starting of small and working their way up
- narrative 2, the love story between girl and lead singer
- narrative 3, black and white shots of random people gazing off into space, dreaming and wishing they could 'be somebody'.
* Many found the 3rd narrative hard to grasp and confusing
* Got rid of it leaving our music video much simpler and less confusing
* Another problem that was highlighted was the first shot
- Slow zoom towards lead singer lying on a bed
- 7 seconds long
- Didn't fit in with fast cutting rate of rest of the video
- Decided to break it up with shots of lights and crowds, as if the lead singer is dreaming of those things - strongly fitting in with the ideas for our music video.
* From our audience feedback we were strongly complemented on our lip syncing
- had to make sure that we were extra careful to keep them in place
How did audience research on your finished pieces show how successful you were in constructing meaning/band image, amplifying the track and promoting the release of the album?
WHAT WE DID
* Uploaded our music video onto YouTube
* Created a survey with 8 questions on 'Surveymonkey.com'
* Sent out questions to friends and family who had viewed the video
THE RESULTS
*Q1. What impression did you get of the band from watching this music video?
- many used the words cool and successful
- on individual used the phrase 'they are just ordinary boys chasing a dream
* We were extremely pleased with these responses as this was the exact look we were trying to portray for the band
*Q2. What do you think the narrative of the music video is?
- nearly everyone responded to the love story
- less noticed the progression of the success of the band throughout the video
- a few stated the band became famous, but didn't notice the contrast between the garage band and stage narrative
* would rather the success to be more prominent in our music video as that was the main story behind our narrative, rather than the love story
* Q3 was a chart in which we asked the audience to rate our location, costume, lighting and 'professional look'.
- averages in the top 4 and 5
- professional look and costume lay in number 5 - pleased as we tried extremely hard to make both these things work and look effective
- location could seem tacky to viewers as it is a local building which is know for its low level, low
key, and scummy facilities.
- Hard to turn this image around and make it stylish for our band
* Q4. Do you think our music video fits into the indie-genre?
- 83.4% yes
*Q5 we asked to expand on the previous question if they had answered yes.
- because of costume mainly
- camera angles
- black and white effect
- locations
* In our final 3 questions we asked if the viewer enjoyed watching the video and if they would watch it again.
- For both questions over 80% answered yes
* If they answered yes to watching it again we asked them to specify why
- many found it interesting
- appealing sure to the love story, and fast cutting rate of performance
-'the fast cutting rate draws me in as it makes the band absent as you have to watch carefully to fully see the band members, also by watching it again i am sure to see more shots that i haven't seen before.'
DIGIPAK & ADVERTISEMENT
* in order to collect audience feedback on our completed digipak and advertisement, we printed off copies of them both and asked people questions about them.
- we asked what genre they think the prints fit into
- majority said indie, a few said classical
- we asked if they felt the black and white was effective
- over 90% agreed and felt it looked effective
- one commented that it helped it look stylish, which was what we were after.
- the other 10% felt that the black and white was boring and didn't stand out against other CD covers.
* A main feature of our digipak is nature. All of the sides have shots of nature on them. We explained our reasoning behind this and asked what people thought of the idea. We explained that it was to show the pure, and naturalness of the bands raw talent, and therefore an insight to the natural and powerful, down to earth songs that the album beholds.
- many liked this idea and said that it made the digipak a success
- one also commented that by the using dyers theory by not showing the band members (present and absent) it would help entice consumers in. as our aim so we were very pleased with our results.
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