SW & SC review of editing

Before beginning to edit, we studied and analysed many different music videos of the same genre of our own song for our music video. Our genre is indie-rock and we found that the majority of music videos from this genre used black and white clips, an extremely fast cutting rate and occasional use of slow motion. So in order to fit in with the typical style of the genre, we made sure that we included all three of these aspects in our music video.

To begin with we decided to put all of the shots of the band playing in the garage in colour, and when they are playing on stage in black and white. After watching this over however, we realised that due to the garage being full of old junk, there were many objects in the background that averted the eye away from the playing band members.


We then decided to change these shots around and make the garage shots in black and white and the stage performance shots in colour.

This worked well as it gave the performance shots on the stage a glossy, successful look as we used red and blue lighting, and turned the contrast and brightness up to make it looks rich a strong in colour. Also this then gave a nice comparison to the black and white garage performance shots as it made them seem more low key, emphasizing the progression the band had made from the garage to the stage.




In one of the early shots of Adam (lead singer) and the mysterious girl in the hotel, there was a long shot of Adam walking down a hallway. To make this more interesting we decided to put jump cuts in, which turned out to be very successful.



We also used some slow motion in this scene when Adam sees Alix (the mysterious girl) for the first time. This is to highlight the emotion that Adam is feeling and as we are seeing Alix from Adams perspective it is almost as if his mind is put into slow motion for that short moment of time because of her beauty.



We decided to put a lot of contrast and saturation on the hotel scenes as we wanted them to seem almost dreamy and unnatural. This was because it is a dream of the bands to reach success and so we were trying to portray that. I think the contrast worked extreemly well as the colours of the hotel that we used complemented the rest of our music video and the shots seemed somewhat dreamy and hazy after the contrast was changed.






























We also changed the colours later on in the music video when the whole band are in the pantiles walking around together, showing they are a united band. We changed the colours here to add a contrast to the black and white scenes that ran alongside these scenes. Initially we put the contrast and saturation right up to match with the hotel scenes, however there was too much going on in the background and the bright colours seemed tacky and out of place. We then decided to dull the colours right down, still giving contrast to the black and white shots but not looking too out of place at the same time.



We used an extreemly fast cutting rate. Even though this was very time consuming i believe it was very effective in the end. It helped the music video fit perfectly into the indie-rock genre, and kept it interesting and alive. To begin with we had trouble syncing all of the shots up with the song. So we initially got all of the shots that we wanted to use down onto the timeline before sorting them all out. Our storybored helped us vastly at this stage as we had already planned out all of the shots for each section.